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MW: Come on Kiddies, Gather Round, There’s a New Sensation Hitting Town

by Brinson on February 29, 2008

les-claypool-1.jpgYup, that’s right. It’s Les Claypool day on Brahsome! Why? Well why not. Actually it’s Claypool Day because, as mentioned by Kigh in his Aural Sex from yesterday, he and I will be headed to Charlotte tonight to see Les get funk-nasty-wicked on the bass. We actually (I believe) have an extra ticket, so if you’re interested, holler at us at blog@brahsome.com and we’ll see what we can do. It’s in a little theater, it’s Les solo and it should be sick. Tickets are only 25 bucks too, which is nice.

wendys.jpg
The “new sensation” I want to discuss, however, is not really Claypool-esque, although I suppose you could find some song that involves tuna of the sea, or perhaps Oysterhead and then translate that to something that involves fish. Because what I want to briefly touch on here — I can’t talk about Lost, my brain is too fried and amazed — is Wendy’s Fish Fucking Fillet. Why the hell is this thing being made/created much less advertised?

fish-fillet1.jpgDoes the once proud franchise really believe that they can get back to respectability by promoting a Fish Fillet? I know one person who likes Fish Fillets. And this same person is also a serious inhabitant of Golden Corral, so take that for whatever it’s worth. It just blows my mind that Wendy’s, the home of the “jayb” (Jr. Bacon Chz) and “Carolina Classic” (good tasting dookie on a bun), is actually under the impression that the way to right the ship from their recent fall from grace is via a piece of processed fish. In fact, there is no scenario, in any business, anywhere, anytime, where a piece of processed fish is going to help you start recovering lost profit.

Obviously the down turn in their business occurred with the tragic passing of Dave Thomas. And of course, when they put that dumbass dude in red pigtails and have him stain national television air time. But what’s missing here is that at their core, Wendy’s is the best hamburger fast food restaurant (Hardees removed because it’s not really national, Carl, Jr.) that you can find. Yes, it’s generic. Yes, it’s fast. Yes, it’s cheap. That’s why we love it. I don’t go to Wendy’s to get a freakin’ freschetta ham sam’ich. And if you do, well, there are things that are wrong with you and you should work on looking into those. I go to Wendy’s because I want either a pair of jaybs, the best double cheeseburger known to man, or a spicy chicken combo with swiss cheese. These are the only reasons. When Wendy’s finally figures that out, and gets back to basics, our nation will finally be free from this torturous and awkward fish fillet campaign.

{ 5 comments… read them below or add one }

Show February 29, 2008 at 1:19 pm

I agree on every word you said about Wendy’s. Fucking fish sandwich, what a joke. I’ve loathed the presence of Filet-O-Fish every since it’s creation, and now this?

Cush February 29, 2008 at 1:56 pm

Do you know why Wendy’s hamburger patties are square?

Because Dave Thomas doesn’t cut corners.

Loggins February 29, 2008 at 2:09 pm

I do agree that the Filet-O-Fish has no right to be on fast food menu, but there is a reason for the ad campaign. Right now we are in the time of Lent. For the brahs out there that don’t know or turn to Jah for spiritual guidance, this is the time that Jesus fasted for 40 days. Alot of people (not brahs) give up meat. To counter act this they always do a fish promo every year. I don’t make this shit up and I am not some holier than thou religious fuck. I studied marketing at NCSU and this was a case study.

C. Brahkowski February 29, 2008 at 2:43 pm

Loggins, being one that turns more to Jah than Jebus for spiritual guidance, I thank you for the wisdom you’ve imparted on this humble blahg. Good stuff.

Brinson February 29, 2008 at 3:11 pm

Since when is fish not meat?

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