According to the Collegiate Licensing Company, the Texas Longhorns led the nation last year in merchandise sales, making 2007 the third consecutive year that Longhorns set the high mark.
It’s not really all that surprising considering the sheer beauty of burnt orange.
Some universities, including Ohio State, are not represented by CLC. The rankings reflect royalties reported from July 1, 2007, to June 30, 2008.
UT collected $8.2 million during that time, according to Craig Westemeier, assistant athletic director for trademark licensing at UT.
Westemeier said that total was up from $7.5 million the previous year and only $70,000 below the record set in 2005-2006, when UT won its first football national championship in more than three decades.
“We’re still selling on a national scope,” said Westemeier, who added that much of the sales were T-shirts and caps. Before UT started its three-year run basketball powerhouse North Carolina was No. 1.
What does this mean? Not a damn thing really…especially considering the Collegiate Licensing Company doesn’t represent Ohio State…and you know those jersey loving, jort wearing, mouth breathers aren’t afraid to spend their hard earned ducats on some ugly ass, BCS runner-up gear.