You may have seen Taco Bell’s new commercial, ‘It’s All About the Roosevelts.’ Or you may not have (it ran before Transformers in movie theaters). But regardless, said commercial, below, does two things: one, it makes me wonder whether white doods rapping and pouring change all over the place is sufficiently humorous enough to redeem the fact that the Taco Bell Chihuahua somehow landed a movie. And secondly, it makes me want to buy some tacos for lunch. Mercifully, I have $1.25 in my cupholder, so I plan on blacking out on crunchy tacos around noon. Do join me.
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Hey there, I was perusing the interweb when I so your post and I was enlightened to hear that this commercial enticed to to go to Taco Bell. My name is Hessie Jones and I work with Taco Bell in Canada. I like this commercial too, although I do have a personal preference for the Das Racist Combination tune. It must be karma, I had 3 Tacos for lunch. North of the 39th it’s $1.29 a taco but it was satisfying. thanks again for your post!
I think these commercials are incredibly unoriginal and rips off the Lonely Island boys and their SNL Digital shorts. They’re trying to be satirical of the boy band/hip-hop culture and is it any mystery how this commercial came out AFTER and is far less funny than Adam Samburg and Justin Timberlake’s “D*** in a Box” video?
I mean, even the voices of the singers are virtually identical. Then you’ve got the other Lonely Island (Adam Samburg’s satire video group) song, “I’m On a Boat” which satires the rap video cliches. The Taco Bell commercials are getting away with a hybrid rip-off of both videos and it is neither funny, but just an annoying and obvious attempt at credit-less emulation of Adam Samburg’s comedic genius. And I am surprised that the SNL guys don’t put some legal pressure on Taco Bell to pull the campaign for obvious artistic hijacking. But they are likely just thinking, and rightfully so, that the true talent will expose itself and the majority of people with good comedic and artistic sense will see this campaign for what it is–middle of the road, unfunny junk.