“Chicken” or “Pollo” or, well, anything but COCK SOUP would really be fine, no? I mean, I understand everyone can’t hire a marketing firm, but good Lord, this is embarrassing. Unless you’re trying to corner the niche market of swine-flu-infected homosexuals. 
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Nothing chicken is good tasting and healthy.
I mean, even “penis-flavored” would sound more appetizing. Er, um, I mean, um …